They could have honored San Francisco’s deep musical history. Nope, they went with fog.Īnd nothing against the Golden Gate Bridge, but doesn’t its inclusion seem a little too on-the-nose? There are so many culturally significant locations and landmarks in San Francisco – Chinatown, Coit Tower, the Ferry Building, Sutro Tower, Lombard Street, and Alcatraz, to name a few – that could have been used to create a memorable look.
Nike could have easily done something to honor the San Francisco Seals, Mission Reds, or San Francisco Sea Lions. The City has an incredibly rich baseball history dating back over 100 years. What’s most unfortunate is that for a jersey program meant to connect the fans with the city and the team’s history, Nike couldn’t have asked for a better canvas than San Francisco and the Giants.
Did Nike’s printers run out of orange ink halfway through production? Hard to say. What’s supposed to be curling wisps of fog rising up onto the jersey instead looks like an unfortunate accident with bleach. First, there’s no piping going down the center of the jersey to break up all of that white instead, you’re left with a big boring glob of nothingness and a Nike swoosh.Īnd the fog? As far as I know, no team has attempted to represent fog on a jersey before, and with good reason. The front of the jersey is riffing on the classic 1980s “S.F.” road jersey that holds a special place in the hearts of Giants fans, but this version completely misses the mark. I’m assuming it’s the “international orange” that’s used on the Golden Gate Bridge, since a screen-printed bridge is slapped haphazardly onto the sleeves, but it still seems. Instead, Nike has gone all in on a shade of orange that looks just different enough from the Giants’ usual shade to be extremely off-putting. #SFGiants | /eXPrO0UJj2- SFGiants July 5, 2021īlack, the Giants’ base color, is nowhere to be found. In this city, you're in the presence of Giants. Maybe that’s supposed to represent fog, too? Who knows, but it’s a disappointing start to a look that only gets worse. (The Giants will wear them July 9-11 and then every Tuesday for the rest of the season.) The jersey itself is remarkably boring, especially the stark white base that the Giants haven’t used at home in years. Marketing guy: “How about the letter G? It stands for Giants.”Īrriving with all of the fanfare that a corporate-designed cash grab can reasonably expect to muster, the Giants’ new uniforms, unveiled on Monday, somehow manage to be uninteresting, uninspiring and underwhelming all at once.
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